Targeting Decision Makers
In today’s highly competitive job market that’s governed by technology, it is essential that you have several different methods working concurrently. You don’t want to be part of the masses of applicants who submit their resumes electronically and wait for an opportunity to come to them. This is a very passive and ineffective way of career hunting with very stiff competition. You want to incorporate an active plan into your career search by utilizing your powerful resume/LinkedIn to apply for positions and identify the people who can hire you.
Connect With The Right People
The most important objective with job hunting is to connect with the people who can make the decision to hire you, which is a person who is one or two levels above you. Also, you can seek to connect with people who know and work for the hiring managers that can potentially connect you with them or at least give you a referral.
Research The Company
When you find a position/company that you are interested in, research the company (through LinkedIn or Google) to identify who the key decision makers are for the position. LinkedIn is a perfect networking tool that allows you to search directly for the titles of potential decision makers. Also, conducting a targeted Google search using quotation marks for the exact title and company will weed out irrelevant information.
Let’s assume you are looking to work as an Accountant for company ABC. The titles that you will most likely work for directly/indirectly may include Senior Accountant, Accounting Manager, Accounting Director, Treasurer, or Controller. You can conduct a Google search, “Accounting Manager at ABC,” which may guide you straight to the appropriate decision manager. You can seek to contact anyone of these people and submit your resume directly to them.
Contact The Company Directly
Finally, you can call the company and ask them who makes the hiring decisions for the position you are applying for. Of course, there is no guarantee that the “gatekeeper” on the other end of the phone will provide that information, but if you cannot identify the decision makers from the methods previously outlined then this may be a last resort that may prove fruitful.
Connecting with the people who can actually offer you a job is the only way you are going to get hired. Targeting the specific hiring managers at the companies you apply for is a very powerful strategy that will distinguish you from the masses of applicants who simply apply to dozens of jobs online and cross their fingers hoping for a call-back.
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