What is Digital Interviewing?
Digital interviewing is a one-way video interview where you record your answers to a set of preestablished interview questions using your computer or mobile device for the hiring manager to review. Digital interviewing saves the hiring manager time by having all potential candidates that were considered for an interview prescreened before inviting them in for a face-to-face meeting. This is important because companies are constantly trying to streamline the recruiting process due to the influx of applicants and cost to hire a candidate. According to the SHRM Human Capital Benchmarking Report (2016), the average cost-per-hire for companies is $4,129.
Advantages of Digital Interviews
Digital interviews are becoming more common today (2018) due to the convenience and time/money savings it produces for both candidates and employers. Digital interviews are a perfect tool for further evaluation after a hiring manager sorts through the plethora of resumes and narrows the pool of candidates down to a manageable few for the next phase. Digital interviews are more personable than a phone interview and allows employers access to a much wider talent pool geographically. Additionally, digital interviewing saves the company money by eliminating travel costs for an initial in-person interview. Employers are better able to evaluate how a person responds during an interview and gains a more holistic sense of what the candidate is like versus an initial phone screening. Finally, employers can see who they are considering for the position and decide if the candidate would be a good personality fit with the current team.
How Digital Interviews Works
There are a variety of platforms available for digital interviewing and they all have similarities. First, a candidate will be notified that they have passed the initial applicant screening and are invited to a digital interview. The candidate will be assigned a deadline for when the digital interview should be completed. Once the candidate is ready to begin, they will initiate the interview by entering the platform either through their computer, laptop, or mobile device. Interview questions will appear on the candidate’s screen and they will have about 30-seconds to think about their responses followed by three to five minutes to answer each question. Many platforms allow candidates to re-record their responses to questions if they’ve made mistakes. After the candidate completes the interview questions (usually 5-10), the system will automatically send an email to the hiring manager for review.
Preparing for Digital Interviews
You should prepare for digital interviews just like you would for a video-interview. Ensure to block out enough time to answer the preestablished questions without interruptions. You should dress professionally and be well-manicured, just like you would be for an in-person interview. Spend the time to learn about the company and be prepared to answer the most common interview questions. You’ll want to practice your responses out loud in addition to recording yourself with a webcam or mobile device to evaluate before the digital interview. Use a room that has good lighting where your face is clearly visible and has a non-distracting background. Finally, decide exactly which technology device you’ll be most comfortable using and have it fully charged and ready to go.
Disadvantages of Digital Interviews
Although there are clear benefits for both candidates and employers, digital interviewing is not without criticism. It’s easy to feel very disconnected and robotic answering questions in a digital interview platform since there is no conversation or rapport with the interviewer. Some argue that digital interviewing can degrade the recruiting function (which is supposed to be engaging at this stage) and drive away top-talent by sifting through the worst candidates to try and find the diamond in the rough. Finally, other critics argue that digital interviewing exploits candidates like machines rather than treating them like potential valuable team members.
Digital interviewing is becoming more prevalent in today’s technology-driven world. Digital interviewing serves as a screening layer for businesses, which is designed to replace phone screenings, eliminate first-round interviews, provide a much larger recruiting net, and allow candidates to showcase their value who may not normally be available during normal business hours. There are both advantages and disadvantages of digital interviewing; however, digital interviewing helps companies save time and money, which is in direct alignment with their main interest and will probably continue in one form or another.
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